Public communication has the potential to do enormous good for humanity. Regarding migration, public communication can be used to meet widely agreed-upon policy objectives such as safe, orderly, and regular migration. Moreover, it can help governments uphold democratic legal- and rights-based policy frameworks against nefarious forces and contribute to maximising the potential benefits and minimising the potential costs of migration to origin, transit, and host country populations, as well as to migrants themselves. In line with ongoing research from the International Centre for Migration Policy Development (ICMPD) and the EUROMED Migration programme on how to use public communication to re-balance migration narratives and protect the rights, safety, and opportunities of migrants, this report asks how we can use persuasive communication to achieve policy goals regarding irregular migration. It gathers lessons learned and provides practical recommendations, with a particular focus on the Euro-Mediterranean region and the activities of the European Union.